MMMM – Food for Thought: One Goal

It’s Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

Marketing Mercenary Monday Morning - "1"

Set 1 Goal Right Now

In the next 10 minutes, set one measurable goal, with a timeframe, that will move you forward. Put down the benefit to you for completing it. Business, personal, spiritual – it doesn’t matter. 1 goal, with the reason behind it.

Why? Look, today is the last day of February 2011. I’m calling it the first day of March. We’re starting the last month of the first quarter. New Year’s resolutions might be forgotten or badly neglected by now. Winter is dragging on, and some of us need some strength to get moving on a thing that really matters…beyond that second cup of coffee this morning.

And this is it! Do it now.

For me, it’s catching up on entering my business leads an on-line CRM. I’m going to have that done by 5 p.m. tomorrow. Completing that activity will allow me to start a schedule of regular “touches” with my sales leads. THAT will lead to sales.

What is it for you?

Maybe it’s tackling that one nagging business problem (like mine). It could be that the only benefit is finally completing it. If that’s the case, maybe you need to choose a better goal, and forget about the one that you’re doing “just for the sake of checking it off the list.” I give you permission.

I could Google some statistics for why this works. The fact is, you know this will be helpful for you. So, right now, turn off your monitor, or at least minimize your browser, pull out your notepad, and write it down. Go.

Good job! Consider yourself “high-fived.”


Priceless Preservation

Precious Memories

Memories are some of our most valuable possessions. Weddings, holidays, family vacations, reunions, birthdays, and many other special occasions are exactly that – special. Sometimes, we are fortunate enough to record these events and other great moments in our lives. And those recordings can be – as the popular MasterCard commercials would say – priceless.

VHS Tape Label

Our memories can last forever, but not on VHS!

“Uh oh,” you might be thinking. “This sounds like a sales pitch.” I guess I would be guilty as charged. After all, I used “the P word.” But I hope you’ll indulge me for a few moments. I’ll warn you, this is a 3-page article – pretty long by Internet standards. However, the  coming paragraphs could save some of your priceless memories from decay and destruction.

Decay and destruction?

The recommendation for long-term storage of VHS tapes is a maximum of 50% humidity and 70° Fahrenheit. Most folks store their VHS tape collection in the basement (higher humidity) or the attic (huge fluctuation in temperature). Even under archival conditions (25% humidity, 40° F), VHS tapes will last about 15 years before they begin to suffer serious degradation.

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Nature’s Black & White

Nature's Black & White

This old, half-broken redbud tree gets photographed a lot. It’s beautiful when it blooms in the spring, and its odd shape casts interesting shadows. Here, I was enjoying the sun highlighting the icy branches. This photo was taken the day after the great winter storm (I didn’t say blizzard) of February 2011 ended.