MMMM Food For Thought – Respond Quickly

Respond Quickly

Food For Thought

It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on.

Danny O’Malia, customer service expert and former head of O’Malia Foods, spoke at the Rainmakers Kokomo Biz2Biz event last Thursday. He told us that one of his favorite customer service recommendations is this: “Respond unbelievably fast.”

This kind of approach shows customers and others just how important they are to you.

Simple and powerful. Just what I need! Have a great Monday.

Mr. Omalia can be reached via IndysTrustedServant.com.

Productivity Getting In The Way

Cubs Game Interrupts Productivity Interrupts Cubs Game

Cubs Game Interrupts Productivity Interrupts Cubs Game

Actually, it’s the Chicago Cubs game. I’ve started on my Saturday errands and work around the house. BUT the Cubs game starts in just a little while, and I’ve got a lot to do yet. A list of personal and professional tasks await.

I hate when that happens. Well, I’ll just have to be productive for a few more minutes, and see what the day brings. GO CUBS GO! Have a great Saturday.

(BTW, that’s my photo, not some “Google Images” download.)

MMMM Food for Thought – Your Cape

MMMM Your Cape

Food for Thought

It’s Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

I read something online a few days ago, and it keeps coming back to haunt me:

“You can’t just put on a cape and expect to fly.”

Have I done that? Are there skills or qualities that I have tried to acquire,  just make me “cool” or fit in with the movers and shakers better?

Perhaps I don’t have any real aptitude for that thing – much less have the passion it would take to excel with it.

I’m not saying you shouldn’t try to reach higher every day. You must. I’m saying, “be true to yourself.”

What’s your superhero “cape”?

Shadows Reaching

Shadows Reaching

Shadows Reaching

Hi! I captured an interesting shadow pattern when shooting a 360-degree virtual tour photo recently, and I thought I would share it with you. What do you think of this? Have you ever discovered that you accidentally shot something great-looking or visually striking without planning that type of shot?

MMMM Food for Thought – Blessed

Blessed

Food For Thought

It’s (a little later than) Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

This afternoon, I was working in my home office. Looking past the top of my laptop, I can see out the window next to my desk. The view reaches across the short distance from the back yard to the farm field behind the house, then all the way to the back of the field, to the woods, over 1/4 of a mile away. Throughout most of the day, it’s been cloudy and drizzling rain. I was wishing for some sun!

Then, I remembered how I sat in a windowless video studio or basement office for the entire 17 years that I worked at a large local company. And, even though that job was more lucrative in many ways than being an independent marketing specialist…

I am blessed. I have the freedom that comes with being my own boss. The stress level is minimal in comparison. I am able to spend more time with my family. And I can look out the window, or go outdoors, any time I want.

Thank you, Dear Lord. Bring the sun in Your good time.

Desert Deep

Desert Layers

Desert Layers

While in Phoenix, Arizona last month, I enjoyed shooting desert landscapes. For one thing, I had never experienced the American Southwest before. And, since there was often interest at various distances from the camera, the images seem to bring depth to the flat computer screen. I hope you enjoy this one! Thanks for dropping by. –JR

MMMM Food for Thought – Smooth

It’s Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

MMMM - smooth

Food for Thought

Today, I was remembering how I have worked with clients on their branding. When we discuss their marketing message, they had difficulty expressing what their main marketing message or target demographic was. These were not folks that were new to small business or to marketing. However, no one had ever (or recently) pushed the issues with them:

What is your main marketing message?

To whom are you trying to communicate that message?

Then, in trying to carve out these important matters, another challenge appears:

How do you make it “smooth?”

How do you make your marketing message easy to convey, and easy for the first person that hears it (reads it, eats it, whatever) to pass it on to the next and the next and the next?

Thanks to Seth Godin for the ideas behind the term “smooth.” from his book, Unleashing the Ideavirus.