MMMM Food for Thought – Smooth

It’s Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

MMMM - smooth

Food for Thought

Today, I was remembering how I have worked with clients on their branding. When we discuss their marketing message, they had difficulty expressing what their main marketing message or target demographic was. These were not folks that were new to small business or to marketing. However, no one had ever (or recently) pushed the issues with them:

What is your main marketing message?

To whom are you trying to communicate that message?

Then, in trying to carve out these important matters, another challenge appears:

How do you make it “smooth?”

How do you make your marketing message easy to convey, and easy for the first person that hears it (reads it, eats it, whatever) to pass it on to the next and the next and the next?

Thanks to Seth Godin for the ideas behind the term “smooth.” from his book, Unleashing the Ideavirus.

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