Top 4 Things You Might Read Here

Ja, det er jo ikke det værste sted at holde pa...

More content is coming soon, that fits one or more of the following categories:

  • fun
  • useful
  • inspiring
  • ridiculous

I just want you to know that I haven’t quit on my blog. I’ve been mighty busy with numerous projects (grateful to God for that), but haven’t spent any of my free time right here. Feel free to post any comment you like. (Please keep it clean.) Thanks for reading! –JR

Reload: Create A New Product

Create A New Product!

Reload #2 from Marketing Mercenary

Are you stuck in a rut? Producing but not creating? Selling but not solving?

In this edition of Reload, I’ll share something that gave me a spark a while back, and is generating new business for me now: creating new products.

A while back, the gentleman that was my business coach challenged each person in his group to create a new product in two weeks. He also thought that, since I deal mainly in electronic media services, I should easily be able to create a range of new offerings: low-cost, mid-range, and premium.

I did it, and I sold one of the mid-range products for about $400 a short time later. It was my biggest single sale up to that time! Was it expensive to launch this new product line?

Continue reading

Gallery – Tipton County IN Fireworks

Clear skies and little wind made for a great fireworks display at the Tipton County Fairgrounds in Tipton, Indiana last night (7-3-2011). I hope you enjoy this gallery of photos I shot last night!

[ My blog has been getting hundreds of hits for the schedule for area fireworks displays for the Indiana towns of Tipton, Greentown, Walton, Peru, Burlington and Kokomo. This tells me that the Internet marketing for the official sources of this information could use improvement. If your business or organization is in need of traditional or internet marketing assistance, please contact me: Marketing Mercenary (the About JR page of this blog), or via Best Property Marketing. ]

Thanks for visiting! Happy 4th of July, and God Bless America!

11 Money-Making Ideas for a Rainy Day

Marketing Mercenary Money-Making Ideas

Money-Making Ideas

In the context of yesterday’s storms and today’s rain, Marketing Mercenary suggests that you create an attention-getting promotion for you business today!
For example:

Rainy Day Specials

  • Banks offer a bonus service or gift for opening a savings account – today only!
  • Insurance agents offer a gift card or other incentive for purchasing home-owners insurance, or adding a flood insurance rider – today only!
  • Department Stores offer a deep discount on boots (you know, not the high-heel kind – the utility kind)
  • Realtors offer to help prospective client find a new home in a higher, drier area – OK, this may take longer than a day…
  • Remodeling Companies offer a discount on shower enclosures and installation. Get it?
  • Massage Therapists offer a discount to help alleviate the jangled nerves brought on by lightning and thunder and jumbled schedules. Offer discounts to FARMERS that are stressed out from waiting for the weather to clear – today only! Offer discounts to power company personnel that have worked overtime to help the public, clearing downed trees and power lines – OK, offer similar discounts all the time.

Clean-Up Specials

  • Grocery Stores offer discounts on paper towels, floor cleaner, Lysol, etc. – anything needed to clean up muddy and water-damaged areas – today only!
  • Car Washes or Detail Centers offer a two-for-the-price-of-one deal – today only!
  • Disaster Recovery providers – OK, you’re pretty well set. Just sponsor the local radio weather forecasts for the rest of the Spring and Summer.
  • Carpet Cleaning Services offer multi-room specials – through the weekend only!
  • Landscaping companies offer clean-up specials, to remove debris from flower beds and other areas – through the weekend only! (You won’t be doing any mowing for a few days, anyway.)

I hope this got you thinking how you can help folks out, have a little fun, AND bring attention and revenue to your business in a good way. Be safe!

For help with any of these ideas, or with developing unique marketing tools and strategies for your business, contact the Marketing Mercenary!

MMMM Food for Thought – Smooth

It’s Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

MMMM - smooth

Food for Thought

Today, I was remembering how I have worked with clients on their branding. When we discuss their marketing message, they had difficulty expressing what their main marketing message or target demographic was. These were not folks that were new to small business or to marketing. However, no one had ever (or recently) pushed the issues with them:

What is your main marketing message?

To whom are you trying to communicate that message?

Then, in trying to carve out these important matters, another challenge appears:

How do you make it “smooth?”

How do you make your marketing message easy to convey, and easy for the first person that hears it (reads it, eats it, whatever) to pass it on to the next and the next and the next?

Thanks to Seth Godin for the ideas behind the term “smooth.” from his book, Unleashing the Ideavirus.

MMMM Food for Thought – Catch Up

It’s Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

Catch Up

Food For Thought

Having just returned from a vacation trip, I’m “playing catch-up” today.

A few days “off the grid” has left me with a lot of tasks to accomplish, and several people to contact.

In a broader sense, I’m thinking about other areas where I should focus some of my energy…

  • With what technological trends have I fallen behind the curve?
  • Which marketing trends should I be researching, in order to best help my clients?
  • Which networking partners have I not “touched” in a while, to bring them value, or to simply know what’s going on in their world?

Today, I ask you the same questions I’m asking myself: In what areas do you need to catch up? And what’s your first step toward making progress in at least one area?

MMMM Food for Thought – Effective Networking

It’s Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

effective networkingf

Food For Thought

At a Rainmakers leadership event, I was privileged to hear Travis Sims. Travis is managing director of Business Network International (BNI) for the state of Indiana.

Travis put his recommendations for effective networking under five simple rules. Can powerful business networking be that easy? Perhaps. These networking topics represent Travis’ own strategy for any event:

  • Arrive early & stay late.
  • Meet a lot of people.
  • Don’t pass your business card unless asked.
  • Seek out the BEST 3 to 5 best referral partners.
  • FOLLOW UP – build relationships with those 3 to 5 people

That’s it! Of course, we could talk a lot more about some of these items, but I appreciated the simple, straight-forward framework. Tell me what you think in the comments. And have a great week!