MMMM Food For Thought – Admit It

Admit It

Food For Thought

It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on.

I made a mistake. I called a client, and told her something. It could have caused her to rearrange her schedule. A short time later, I realized my mistake.

I could have saved face, and let it seem like I knew what I was doing. She would have had to scramble, possibly change other appointments, make child care arrangements…who knows. That would have kept me from admitting any problems with my habits and “systems.”

But, instead, I called again. I had to apologize for my mistake, and any inconvenience it might have already caused. As far as I know, I didn’t cause her any major problems.

This happened with a brand new client. Would this matter to you?

What would you have done? What if it had been much more major – what then?

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MMMM Food For Thought – What You Put In

What You Put In

Food For Thought

It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on.

Many, many times, you’ve heard people say, “You get out of it what you put into it.” It seems to be universally true. I think it’s most often used in terms of a civic organization or a self-improvement strategy – some effort to better one’s community or personal situation. I most recently heard it in terms of Rainmakers, one of the business networking groups to which I belong.

It seems that, in various situations, some frustrated folks might think, “I’m putting A LOT into it (whatever IT is), and not getting a lot out of it!”

In that case, it’s time to evaluate the quality of what you’re putting into “it.” You might be putting forth enough effort, but not putting the right kind of effort into “it.”

What do you think? Are there times when you made an adjustment in your efforts or attitude, and it made all the difference?

MMMM Food For Thought – Making Music

MMMM Food For Thought - Making Music

Food For Thought

It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on.

I recently watched an on-line video featuring a musician I know. He was playing  a gig in a small club, and it was a style of music I had not heard him play before. It was brilliant.

It got me thinking about a musician’s life. Until they’re superstars, wouldn’t most musicians have to try to find constant work (gigs), in order to make a living?

Forgive me for looking at this topic in a “perfect world” manner…I know about the possibility (or certainty) of rejection…not everyone will love your music. But music is a thing that brings joy to the giver and the receptive listener.  Ideally, making a living making music could be a thing that results in a lot of happiness.

What part of your job or vocation could be like making music? Is there some activity that brings you joy every time you do it? For me, it’s video production. I’m very good at it. I enjoy it. My clients for video production give me great feedback. I’m happy to say that video production is growing in my product mix – I’m serving more video production clients. (This is not a commercial, just my example.)

If it turns out well, and it makes others happy, or helps them in some way… shouldn’t  you do more of that?

This week, make more music. ROCK ON, my friends!

MMMM Food For Thought – A “You” Problem

MMMM Food For Thought

Scott Manning

It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on.

At a business seminar I recently attended, Scott Manning of Manning Methods LLC said the following:

“If it stops you, it’s not a business problem, it’s a YOU problem.”

What do you think of this statement? Is it true, or is it one of those things that business gurus say to prod you into thinking more deeply about your particular challenges?

To contact Mr. Manning directly:

Scott Manning
President, Manning Methods, LLC
email@nobsindy.com

He also leads the Glazer-Kennedy Insider’s Circle, Indianapolis Chapter, which can be found on-line at http://www.nobsindy.com/

MMMM Food For Thought – Respond Quickly

Respond Quickly

Food For Thought

It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on.

Danny O’Malia, customer service expert and former head of O’Malia Foods, spoke at the Rainmakers Kokomo Biz2Biz event last Thursday. He told us that one of his favorite customer service recommendations is this: “Respond unbelievably fast.”

This kind of approach shows customers and others just how important they are to you.

Simple and powerful. Just what I need! Have a great Monday.

Mr. Omalia can be reached via IndysTrustedServant.com.

MMMM Food for Thought – Your Cape

MMMM Your Cape

Food for Thought

It’s Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

I read something online a few days ago, and it keeps coming back to haunt me:

“You can’t just put on a cape and expect to fly.”

Have I done that? Are there skills or qualities that I have tried to acquire,  just make me “cool” or fit in with the movers and shakers better?

Perhaps I don’t have any real aptitude for that thing – much less have the passion it would take to excel with it.

I’m not saying you shouldn’t try to reach higher every day. You must. I’m saying, “be true to yourself.”

What’s your superhero “cape”?

MMMM Food for Thought – Blessed

Blessed

Food For Thought

It’s (a little later than) Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

This afternoon, I was working in my home office. Looking past the top of my laptop, I can see out the window next to my desk. The view reaches across the short distance from the back yard to the farm field behind the house, then all the way to the back of the field, to the woods, over 1/4 of a mile away. Throughout most of the day, it’s been cloudy and drizzling rain. I was wishing for some sun!

Then, I remembered how I sat in a windowless video studio or basement office for the entire 17 years that I worked at a large local company. And, even though that job was more lucrative in many ways than being an independent marketing specialist…

I am blessed. I have the freedom that comes with being my own boss. The stress level is minimal in comparison. I am able to spend more time with my family. And I can look out the window, or go outdoors, any time I want.

Thank you, Dear Lord. Bring the sun in Your good time.