Keep Working – EOM

“EOM” means “End Of Message”

All right. Context is everything. I am reading “Do The Work!” by Steven Pressfield

Not enough? Research is not work. Revision is not work.

Thank you, Michael Reynolds, for recommending the book.

How To Keep Up On Your Blogging

Helicopter Keeping Up with Boat Race

Can You Keep Up?

A common blog article topic usually comes forth on the InterTubes as “What to Write About When You Don’t Know What to Write About.,” or “How to Overcome Bloggers Block.” The most common suggestion I have seen is to keep a file or folder of ideas for future articles. When inspiration comes, write down as many topics or specific ideas as you can. Then, you’ll have numerous ideas for future dry spells.

You should definitely do that.

But to boost your output even more, I’m going to take a different angle on that idea today. This particular strategy takes some work, but the payoff is double, compared to the “idea bank.” Continue reading

Top 4 Things You Might Read Here

Ja, det er jo ikke det værste sted at holde pa...

More content is coming soon, that fits one or more of the following categories:

  • fun
  • useful
  • inspiring
  • ridiculous

I just want you to know that I haven’t quit on my blog. I’ve been mighty busy with numerous projects (grateful to God for that), but haven’t spent any of my free time right here. Feel free to post any comment you like. (Please keep it clean.) Thanks for reading! –JR

Reload: Create A New Product

Create A New Product!

Reload #2 from Marketing Mercenary

Are you stuck in a rut? Producing but not creating? Selling but not solving?

In this edition of Reload, I’ll share something that gave me a spark a while back, and is generating new business for me now: creating new products.

A while back, the gentleman that was my business coach challenged each person in his group to create a new product in two weeks. He also thought that, since I deal mainly in electronic media services, I should easily be able to create a range of new offerings: low-cost, mid-range, and premium.

I did it, and I sold one of the mid-range products for about $400 a short time later. It was my biggest single sale up to that time! Was it expensive to launch this new product line?

Continue reading

Mid-Week Reload: A Flood of Productivity?

MM Mid-Week Reload

Mid-Week Reload #1

Welcome to the new “Mid-Week Reload!” Marketing Mercenary found the Monday Morning posts difficult to do “regularly,” so I’m moving the post to mid-week. In addition, I’m refocusing on articles that are hopefully helpful to your work, rather than topics that are merely interesting to discuss.

Lately, I’ve been thinking about all the rain we’ve had.  It’s quite evident that there are portions of some area farm fields in which the crops have been drown out. However, it’s also easy to see that the grass, trees, and the remaining crops are growing like mad!

What does this have to do with productivity?

Continue reading

MMMM Food For Thought – Admit It

Admit It

Food For Thought

It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on.

I made a mistake. I called a client, and told her something. It could have caused her to rearrange her schedule. A short time later, I realized my mistake.

I could have saved face, and let it seem like I knew what I was doing. She would have had to scramble, possibly change other appointments, make child care arrangements…who knows. That would have kept me from admitting any problems with my habits and “systems.”

But, instead, I called again. I had to apologize for my mistake, and any inconvenience it might have already caused. As far as I know, I didn’t cause her any major problems.

This happened with a brand new client. Would this matter to you?

What would you have done? What if it had been much more major – what then?

MMMM Food For Thought – What You Put In

What You Put In

Food For Thought

It’s Marketing Mercenary’s Monday Morning, and here’s what I’m chewing on.

Many, many times, you’ve heard people say, “You get out of it what you put into it.” It seems to be universally true. I think it’s most often used in terms of a civic organization or a self-improvement strategy – some effort to better one’s community or personal situation. I most recently heard it in terms of Rainmakers, one of the business networking groups to which I belong.

It seems that, in various situations, some frustrated folks might think, “I’m putting A LOT into it (whatever IT is), and not getting a lot out of it!”

In that case, it’s time to evaluate the quality of what you’re putting into “it.” You might be putting forth enough effort, but not putting the right kind of effort into “it.”

What do you think? Are there times when you made an adjustment in your efforts or attitude, and it made all the difference?