Top 4 Things You Might Read Here

Ja, det er jo ikke det værste sted at holde pa...

More content is coming soon, that fits one or more of the following categories:

  • fun
  • useful
  • inspiring
  • ridiculous

I just want you to know that I haven’t quit on my blog. I’ve been mighty busy with numerous projects (grateful to God for that), but haven’t spent any of my free time right here. Feel free to post any comment you like. (Please keep it clean.) Thanks for reading! –JR


MMMM Food for Thought – Smooth

It’s Marketing Mercenary’s Monday Morning, and this is what I’m chewing on.

MMMM - smooth

Food for Thought

Today, I was remembering how I have worked with clients on their branding. When we discuss their marketing message, they had difficulty expressing what their main marketing message or target demographic was. These were not folks that were new to small business or to marketing. However, no one had ever (or recently) pushed the issues with them:

What is your main marketing message?

To whom are you trying to communicate that message?

Then, in trying to carve out these important matters, another challenge appears:

How do you make it “smooth?”

How do you make your marketing message easy to convey, and easy for the first person that hears it (reads it, eats it, whatever) to pass it on to the next and the next and the next?

Thanks to Seth Godin for the ideas behind the term “smooth.” from his book, Unleashing the Ideavirus.

Refining my customer focus

I’m refining my customer focus…specifically, to rock the For Sale By Owner market even stronger. Take a look at my “About J.R.” page. Tell me what’s missing, what’s unclear.

And watch for an even bigger set of resources and tools, coming soon.

Thanks to Jack Klemeyer and everyone in the Kokomo Xpedishon group. The most recent session was awesome!


Keep it simple.

That’s it.

Dream/don’t dream in front of me.

Sun Pillar

Photo credit: Jerry "J.R." Renkenberger

I’m conflicted. I want to encourage you, the people with whom I interact. I want to encourage you to dream – to think big, to make outrageous plans, and to “go for the gusto” in life and in your businesses. It excites me when I hear it, and it really fires me up when I can help in some way!

On the other hand, that excitement triggers another response which is natural for me: I want to tell others about it. I always want to share the things that are intriguing, exciting, challenging, humorous – the things that make us really come alive!

But wait…what if I tell someone about your plan to invent a car that runs on pollen, then you don’t follow through? That will make you seem foolish, and I don’t want that for you. Or worse, what if they steal your idea? That will rob you of a great opportunity. And, that will make me look malevolent toward you. That’s the opposite of the truth.

The answer for now is that I will still encourage you to reach for higher, wilder, more ambitious goals (i.e. to have a smokin’ website, a crazy party this weekend, or to develop a system that combines eBay with the IRS). And I will check with you before I tell the world. You know, the 25 people that check this blog every week or so.


Compelling Telling #3 – Your Story on a Regular Basis

You may have read my earlier posts in this series, and thought, “That’s great for the first story, but how do I keep it going if I have a website, or blog, or Twitter account, or newsletter, or have to get up in front of a group of people every week?”

Every day? Week? Month?

MARKETING MERCENARY TO THE RESCUE! I’ve got some suggestions today on telling new stories every week/month/whatever. Read on.

Make a list of categories that are appropriate for your business or organization, and construct a framework that will remind you when you need to post a new entry or update. That may sound daunting…

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Compelling Telling – Your Story, Part 2


Keep Trying

The story about your product or service is actually a story about you and your customers.

Does that help? Your product or service would not exist without you AND your customers.

Let’s dig a little deeper.
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